RBC presents : Building a Sustainable Sports System: A Winning Choice for Society

What if sport were not an expense, but one of the most profitable investments our society can make? This conference offers an insightful look at the human, social and economic impacts of the sports system, and shows how investing — from grassroots development to elite performance — can become a truly winning choice for everyone.

Laurent Dubreuil

Speed Skater | Olympic Medallist

Originally from Lévis, Laurent Dubreuil is one of the greatest long‑track speed skaters in history. A sprint specialist, he dominated the international scene for over a decade, winning Olympic silver in the 1000 m at Beijing 2022 and bronze in the 500 m at Milan‑Cortina 2026.
Known for his determination and humility, he combines elite performance with strong personal values, drawing motivation both from sport and from his family life.

Frank Pons

Dean, FSA ULaval | Professor of Marketing

Frank Pons is a full professor of marketing at Université Laval’s Faculty of Business Administration, where he has served as dean since 2020. A recognized expert in consumer behavior, he has published extensively in leading international academic journals.
Deeply engaged in both academia and the business community, he leads the International Observatory on Sport Management and is a frequent media contributor on marketing and sport‑related issues.

Moderator - Geneviève Tardif

Journalist and Sports Host

Geneviève Tardif is a journalist, sports host, and lead anchor. She stood out during the Paris 2024 and Milan‑Cortina 2026 Olympic and Paralympic Games, becoming the youngest lead anchor to hold this role at Radio‑Canada.